Stakeholder Management
'Stakeholder management' is easier to talk about than to do. Identifying and categorising stakeholders are relatively easy, but the most problematic type of stakeholder are the ones who have significant power and influence but low interest in our project. These are often the most important stakeholders, and no amount of four-box models can help answer the "what's in it for me" question if your project is competing with a dozen other projects, which are genuinely more important and more pressing.
Other videos that address stakeholder management include War Story #19