#commercialacumen

How NOT to make a proposal

Marlon makes a rookie error in making a proposal. He describes what HE will do, then adds in (as an afterthought?) what he expects ME to do.

Better to link the two events together using "IF you share some of the $29.5m with me, THEN I will sign over his bank account to you".

Don't be like Marlon. Having said that, Marlon has only taken eight years to get round to writing one email, so he is quicker than most lawyers Winking

RIP Brad and Family

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Fast Ideas #9 The algebra of pricing

Commercial Acumen #4

Tactics when the balance of power is even, and neither party 'needs' the other Read More...

Commercial Acumen #3

The absence of commercial acumen is relatively easy to spot! Read More...

Commercial Acumen #2

The internal auditor was an unreconstructed tender jockey… Read More...

Commercial Acumen #1

An inkjet printer for $50? What could possibly go wrong? Read More...
Not short of ideas